UNC Kenan-Flagler Business School
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Open Enrollment Programs

Leading Social Media Strategy

  • Dates:     Contact us for dates

    Savvy business leaders need to think of social media as central to an overall business strategy, not merely as a tactical implementation. This program explores both the promise and the potential pitfalls of social media as a new channel for organizational communication and decision making. Participants in this program will gain exposure to trends in social media and digital communication, consider the new importance of social media as a communication channel, receive theoretical background driving social media, and examine the best practices of businesses utilizing social media successfully. As social media continues to gain importance as part of the overall business strategy, companies will be seeking leadership to drive this strategy.













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  • The Leading Social Media Strategy program is designed for:

    • Business leaders who want to develop a better understanding of social media and how it can drive overall business strategy
    • Marketing and communication professionals responsible for the development and implementation of a social media strategy
    • Senior managers and executives responsible for strategic innovation implementation
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  • In the Leading Social Media Strategy program, you will:

    • Develop a sophisticated understanding of social media and best practices for success
    • Learn how to create and track social media channels
    • Understand how social media campaigns can be successfully implemented as a part of a larger, well-defined organizational channel strategy
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  • The Leading Social Media Strategy program examines the following topics, which are further demonstrated in relevant case studies:

    • Examining theory and best practices of how organizations are using social media
    • Developing effective strategies for integrating and using social media within an organization
    • Evaluating various social media platforms as communication and sales tools within an organizational multi-channel go-to-market strategy
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  • The Leading Social Media Strategy program features two esteemed members of the University of North Carolina at Chapel Hill faculty:

    Michael J. Meredith, PhD, is an Assistant Professor of Management and Corporate Communication at the UNC Kenan-Flagler Business School.

    Daren C. Brabham, PhD, is an Assistant Professor of Public Relations and New Media in the School of Journalism and Mass Communication at UNC.« PrevNext »
  • The Leading Social Media Strategy program is held at the Rizzo Center, our world-class facility in Chapel Hill, North Carolina. The Rizzo Conference Center was designed to foster executive management education and is wired for business so we can integrate new technologies into our teaching methodologies.

    This program can be delivered to individual teams or business units, either at our facilities in North Carolina or anywhere in the world. This program can also be customized to meet the unique needs of your organization.« PrevNext »
  • Below you will find links to additional information on the Leading Social Media Strategy open enrollment program:

    Program Overview of Leading Social Media Strategy

    Sample Schedule for the Leading Social Media Strategy program 

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