UNC Kenan-Flagler Business School

Open Enrollment Programs

Financial Analysis for Non-Financial Managers

  • Dates:    February 20-22, 2017, June 19-21, 2017, and November 29-December 1, 2017
    Tuition: $4,500

    Managers need both financial acumen and financial insight to succeed. Regardless of formal qualifications, talented individuals come to a point in their careers when future success depends on understanding the fundamentals of managerial accounting and financial reporting. Executives without a strong financial background can spend many frustrating hours trying to interpret financial reporting data. During this three-day financial education program, you will quickly learn the managerial and financial accounting skills and concepts needed to define and measure your company’s financial performance. Equipped with this financial knowledge, you will be able to make more informed, effective decisions within the organization.









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  • Mid-level managers through executives who:

    • Have little or no training in financial reporting and analysis
    • Need a review of important, fundamental managerial and financial accounting concepts
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  • This program is designed to give today's rising managers the financial acumen and acuity to succeed in their organizations. Specifically, the program is designed to help managers:

    • Learn the important terms of the language of accounting and finance
    • Acquire the skills to create and analyze basic income statement, balance sheet, and cash flow statements
    • Improve their knowledge of the components of costs, and how costs affect pricing decisions
    • Evaluate results reported in financial statements using ratio analysis
    • Create and understand pro-forma financial statements
    • Learn major functions and contributions of finance
    • Master NPV and IRR time value of money computations
    • Learn basic framework for organizing financial decisions
    • Learn key issues in estimating debt and equity costs of capital
    • Learn how to structure and evaluate an investment project
    • Learn about the major ways to value a single project or an entire firm
    • Learn how to use Excel in financial decisions
    • Help their organizations make smart operating, investing and financing decisions
    • Gain insight into the fundamental economic value of their organization
    • Earn 2.1 CEUs (Continuing Education Units)
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  • The Financial Analysis for Non-Financial Managers program curriculum consists of interactive lectures, class discussions, group-based cases, quizzes and Excel analyses. The goal of this seminar is to make sure the questions you have about financial reporting and analysis get answered. The program will focus on the following topics:


    • Organizational basics
    • Financing, investing, and operating activities
    • Business cash flows
    • Purpose of accounting
    • Who are the accounting people and what do they do?
    • Auditors and capital markets


    • Accrual nature of accounting:  Cash flow does not equal income 
    • Balance sheet
    • Income statement (P&L)
    • Statement of cash flows
    • What is in and not in financial statements and why
    • Exercise:  Create simple financial statements
    • Understand Walmart's financial statements


    • Diversity of costs in a business
    • Cost/volume/profit analysis
    • Profitability leverage
    • Role of costs in pricing decisions
    • Exercise: Symphony Orchestra pricing


    • Common size and PELL ratio tools
    • Profitability analysis
    • Return on equity (ROE) – what does it mean?
    • Decomposing the size, source and persistence of ROE
    • Working capital efficiency ratios
    • Understand Walmart’s PELL ratios
    • Valuation-based P/E ratios
    • Exercise: Ratios-Tell-A-Story


    • What is finance?
    • Who are the financial people and what do they do?
    • Oiling the business
    • Financing a project or business
    • Pro-forma forecasting of future financial statements
    • Exercise: HBS Tire City Inc. case


    • When do entities create value?
    • How can value be measured?
    • Role of finance in value creation


    • Discounting to the present
    • Compounding into the future
    • PV and FV calculations
    • Relation of risk to return


    • Valuing forecasted cash flows
    • NPV, IRR and Payback rules
    • Using financial math to value an investment project
    • Exercise: Inventory Management Machine


    • Integrating accounting & finance together
    • Cost of debt and cost of equity
    • Exercise: Work thru IDEKO valuation
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  • The Financial Analysis for Non-Financial Managers program is taught by Professor John Hand of the UNC Kenan-Flagler Business School faculty. Listed below is a sample of the topics that are typically included in this program.

    John Hand, PhD, is the H. Allen Andrew Distinguished professor of Accounting and Finance.  He teaches Financial Statements to MBA and Masters of Accounting students and has been the lead instructor for Financial Analysis for Non-Financial Managers since 2012.

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  • The Financial Analysis for Non-Financial Managers program is held at the Rizzo Conference Center, our world-class facility in Chapel Hill, NC. The Rizzo Conference Center is designed to foster executive development and is wired for business so that we can integrate new technologies that facilitate the learning process into our teaching methodologies.

    This program can be delivered to individual teams or business units, either at our facilities in North Carolina or anywhere in the world. This program can also be customized to meet the unique needs of your organization.« PrevNext »
  • Below you will find links to additional information on the Financial Analysis for Non-Financial Managers open enrollment program:

    Program Brochure for the Financial Analysis for Non-Financial Managers program

    Sample Schedule for the Financial Analysis for Non-Financial Managers program

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