UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School

Webinar Archive

Best Practices in Global Business Education: Webinar Series

Recordings of our past webinars can be viewed at no cost.

Topics: Brazil | China | India | Turkey | Sales & Marketing | Supply Chain Management | Human Resources | Curricular Developments | Political Risks

Brazil

Country Briefing: Brazil
Global Experiential Education
Refining Your Toolbox for Teaching Cross-Cultural Communication
Held April 20, 2011
with Dr.Nick Didow and his students

This webinar on Brazil provided a basic introductory briefing about the context of and current issues for doing business in Brazil. Topics included: origins and history; demographic and economic characteristics; social and political environment; religious and cultural influences; major industries and economic sectors; emerging marketing, manufacturing, service industry, and finance opportunities; current issues and business trends; personal conduct and business customs; and, strategies and resources for businesses wanting to successfully enter Brazil. The webinar also covered major marketing management issues in Brazil, including the major current market opportunities, market competitiveness and leading companies, typical product assortments, distribution practices and logistics options, pricing practices, and the role of promotion and communications in Brazil. The webinar was designed for the novice who has minimal knowledge or experience in Brazil and is looking for a basic introduction to this country.

Webinar Recording | Presentation slide deck [PPT 5MB]


Current Challenges that Multinational Companies Are Facing in Brazil
Held Tuesday, April 16, 2013, 4:00 – 5:15 p.m. EST
with Dr. Orlando R. Kelm, Associate Professor, Department of Spanish and Portuguese, and Associate Director, Business Language Education, Center for International Business Education and Research, The University of Texas at Austin

The object of this webinar is to review some of the challenges that multinational companies are facing as they adjust to operations in Brazil.  Brief case studies include:  Google, Chevron, FMC, ESPN.

Building upon the previous webinar, “This Week in Brazil”, this session is ideal for executives and professionals who seek the next level of strategies and tactics to help succeed in Brazil. 

Webinar Recording


This Week in Brazil
A Cultural Foundation to Understand Current Events in Brazil
Held January 15, 2013
with Dr. Orlando R. Kelm, Associate Professor, Department of Spanish and Portuguese, and Associate Director, Business Language Education, Center for International Business Education and Research, The University of Texas at Austin

The objective of this webinar is to review a number of events and stories that are currently in the news about Brazil and provide background explanation about the cultural, economic, historical, or business factors that are necessary to understand the significance of these events, both for Brazilians as well as for international communication. The webinar is ideal for executives and professionals who seek a foundational understanding of the key success factors working with Brazil.

Webinar Recording


Family Business Worldwide
Considerations for the Next Generation of Family Business: Motivations, Best Practices, and Process during Succession
Held Feb. 23, 2012
Presented in cooperation with the Kenan-Flagler Family Enterprise Center

UNC Kenan-Flagler's Steve Miller will outline a framework for next generation family business leaders who are contemplating joining their family's enterprise or who are currently participating in their family's enterprise- as an employee or as an owner.

The presentation will include a discussion of the different types of successors, the impact of styles of incumbent leaders, and the importance of process during succession.  Thiago Penido MBA '09,  will participate in the webinar to share his journey to leadership in his family’s enterprise, The Serveng Group, in Sao Paulo, Brazil.

Webinar Recording

China

Country Briefing: China
Held October 26, 2011
Dr. Nicholas M. Didow Jr., Associate Professor of Marketing

Professors Didow, together with Kenan-Flagler global marketing students, lead this webinar on doing business in China. It provides an overview of China's economy, politics, history and social customs as they relate to doing business there, as well marketing management issues in the country.

Webinar Recording


Successfully Managing Chinese Supplier and Partner Relations
Held Tuesday, March 12, 2013, 4:00 – 5:15 p.m. EST
Ms. Joy Huang, President, Connect East LLC

Getting the results you need from Chinese suppliers and partners requires more than a good match of supply and demand. From contract negotiations, quality assurance to virtual teamwork, the experience can be vastly different from and unexpected to western-minded businesses. Through this Webinar, you will gain valuable insights on what to expect working with China, top challenges managers face including resource planning, communications, quality assurance, negotiations, IP protection and virtual teamwork, and what best practices you can employ to proactively manage them.

Building upon the previous webinar, “Working Effectively with China”, this session is ideal for executives and professionals who seek the next level of strategies and tactics to help succeed with managing supplier and partner relations with China.

Webinar Recording


Working Effectively with China
Held November 27, 2012
with Ms. Joy Huang, President, Connect East LLC

Working with China presents unique challenges and how well you understand China determines how successful you will be working with it. In this Webinar, you will gain insights on the diversity of China and key Chinese cultural values such as hierarchy, group-orientation, relationship, tolerance of ambiguity and indirect communication styles. We will discuss how these values have evolved over time but continue to influence business practices today, as well as strategies and tactics you can employ to proactively manage working relationship with China. The webinar is ideal for executives and professionals who seek a foundational understanding of the key success factors working with China.

Webinar Recording


Outsourcing Design to Asia: ODM Practices
Held October 31, 2012, 4:30 – 5:45 p.m. EST
Dr. Lauren Xiaoyuan Lu, Assistant Professor of Operations, Kenan-Flagler Business School,The University of North Carolina at Chapel Hill

During the last few decades, the growing demand for electronics and computer products has given rise to a new breed of manufacturing firms in Asia, the so-called original design manufacturers (ODMs)-for example, Flextronics, Quanta, Compal, and others. These companies provide design, manufacturing, and other value-added services to original equipment manufacturers (OEMs). In this webinar, we provide an overview of this new outsourcing practice by analyzing its key characteristics, decision factors, and implementation challenges.

Webinar Recording

India

The Anarchist Corporation: Rewriting Business Models for Sustainability
Held September 25, 2013, 4:00 – 5:00 p.m. EST
Dr. PD Jose, Associate Professor of Corporate Strategy & Policy, Indian Institute of Management Bangalore

Dr. PD Jose from the Indian Institute of Management-Bangalore discusses the benefits and implications of radically altering how corporations engage with the world's poor.

Webinar Recording


Country Briefing: India
Held November 28, 2012, 4:30 – 5:45 p.m. EST

  • Dr. Nicholas M. Didow Jr., Associate Professor of Marketing
  • Dr. Jayashankar Swaminathan, Faculty Director, UNC Global Business Center and GlaxoSmithKline Distinguished Professor of Operations, Technology and Innovation Management

Professors Didow and Swaminathan, together with Kenan-Flagler global marketing students, lead this webinar on doing business in India. It provides an overview of India's economy, politics, history and social customs as they relate to doing business there, as well marketing management issues in the country.

Webinar Recording


Return on Self Expression
Held Wednesday, March 6, 2013, 4:30 – 5:45 p.m. EST
Dr. Bradley Staats, Assistant Professor of Operations, Kenan-Flagler Business School, The University of North Carolina at Chapel Hill

In this webinar, Dr. Staats will discuss significant implications of a new direction in the socialization of new employees as well as the impact of this approach on customer satisfaction and employee retention. Traditionally, enculturation of new employees has focused on skills training and the building of organizational identity and pride in the organization. The latest study of socialization practices in a large business process outsourcing company in India however revealed how an initial stage of socialization that emphasizes self-expression and personal identities leads to overall more beneficial outcomes for the firms. The presenter will share in-depth insights from the study and practical implications for onboarding techniques for firms around the world.

Webinar Recording


Managing Supply Chains in Emerging Economies
Held February 21, 2013, 4:30 – 5:45 p.m. EST
Dr. Jayashankar Swaminathan, Faculty Director, UNC Global Business Center and GlaxoSmithKline Distinguished Professor of Operations, Technology and Innovation Management

With the rapid globalization of business it is hard to find a multi-national supply chain that does not span across emerging economies. While there are distinct advantages to developing a global supply chain, there are a number of unique supply chain challenges that arise while operating in such environment. In this talk Dr. Swaminathan will bring to light the challenges and opportunities around managing global supply chains spanning emerging economies and discuss successful strategies from various industries.

Webinar Recording

Turkey

Country Briefing: Turkey
Held Thursday February 6, 2014, 4:00 – 5:00 p.m. EST
with Mustafa N. Gültekin, Associate Professor of Finance, UNC Kenan-Flagler Business School

This webinar will give a brief introduction to doing business in Turkey. Turkey, due to her location at the crossroads of Europe and Asia, is a true melting pot. To understand Turkey one must start with the history of the place, the people, religion, and the language. Modern Turkey was founded after the collapse of Ottoman Empire following the First World War; social, economic, and political scars are still part of the psyche of the country. The webinar will cover the recent developments in the country and the region.

Webinar Recording

Sales & Marketing

Brand Blowback: How Emerging Market Brands Will Go Global
Held Thursday, May 16, 2013, 4:15 – 5:15 p.m. EST
with Dr. Jan-Benedict Steenkamp, Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing at Kenan-Flagler Business School

This webinar - which is based on Kumar & Steenkamp’s forthcoming book: Brand Breakout: How Emerging Market Brands Will Go Global (Palgrave Macmillan, with special Chinese edition by CEIBS Publishing Group) – discusses eight “pathways” that emerging market companies can take to build their brands in developed markets. The webinar is important for two groups of managers. First, for (Western and non-Western) managers that work for emerging market companies. Second, for managers in Western companies who don’t yet see the threat their overseas competitors hold. By outlining the strategies these opponents might take, Steenkamp hopes these executives will better understand both what moves their competitors might make next, as well as what kind of potential exists for acquisition targets in emerging markets. 

Webinar Recording


Implications of Selling Globally
Held January 10, 2012 (Rescheduled for January 31, 2012) 
with Prof. David Roberts

This webinar is designed for business people whose companies have recently started selling worldwide or are considering doing so. The session will be led by Kenan-Flagler's Associate Professor of Marketing, David Roberts, who spent more than 25 years helping organizations improve their performance in sales, sales consulting and sales management. He will discuss reasons for exploring markets outside the United States, and cover sales considerations, concerns and success factors associated with developing a successful revenue stream in foreign territories.

Webinar Recording  | Presentation slide deck [PDF 956 KB]

Supply Chain Management

Managing Supply Chains in Emerging Economies
Held February 21, 2013, 4:30 – 5:45 p.m. EST
Dr. Jayashankar Swaminathan, Faculty Director, UNC Global Business Center and GlaxoSmithKline Distinguished Professor of Operations, Technology and Innovation Management

With the rapid globalization of business it is hard to find a multi-national supply chain that does not span across emerging economies. While there are distinct advantages to developing a global supply chain, there are a number of unique supply chain challenges that arise while operating in such environment. In this talk Dr. Swaminathan will bring to light the challenges and opportunities around managing global supply chains spanning emerging economies and discuss successful strategies from various industries.

Webinar Recording


Outsourcing Design to Asia: ODM Practices
Held October 31, 2012, 4:30 – 5:45 p.m. EST
Dr. Lauren Xiaoyuan Lu, Assistant Professor of Operations, Kenan-Flagler Business School,The University of North Carolina at Chapel Hill

During the last few decades, the growing demand for electronics and computer products has given rise to a new breed of manufacturing firms in Asia, the so-called original design manufacturers (ODMs)-for example, Flextronics, Quanta, Compal, and others. These companies provide design, manufacturing, and other value-added services to original equipment manufacturers (OEMs). In this webinar, we provide an overview of this new outsourcing practice by analyzing its key characteristics, decision factors, and implementation challenges.

Webinar Recording

Human Resources

Return on Self Expression
Held Wednesday, March 6, 2013, 4:30 – 5:45 p.m. EST
Dr. Bradley Staats, Assistant Professor of Operations, Kenan-Flagler Business School, The University of North Carolina at Chapel Hill

In this webinar, Dr. Staats will discuss significant implications of a new direction in the socialization of new employees as well as the impact of this approach on customer satisfaction and employee retention. Traditionally, enculturation of new employees has focused on skills training and the building of organizational identity and pride in the organization. The latest study of socialization practices in a large business process outsourcing company in India however revealed how an initial stage of socialization that emphasizes self-expression and personal identities leads to overall more beneficial outcomes for the firms. The presenter will share in-depth insights from the study and practical implications for onboarding techniques for firms around the world.

Webinar Recording


Curricular Developments

Refining Your Toolbox for Teaching Cross-Cultural Communication
Held January 25, 2011 
with Dr. Tim Flood and GBC Managing Director Julia Kruse

This session discussed strategies and specific examples of a variety of print, situational, and online resources that enhance instructors' abilities to demonstrate and amplify key concepts in cross-cultural communication. Communications Professor Tim Flood shared strategies and tools he has used in a variety of cross-cultural communication sessions and courses.

Presentation slide deck [PDF 2MB]


Strategies for Teaching Virtual Global Teaming
Held Wednesday, July 10, 2013, 4:15 – 5:15 p.m. EST
with Dr. Lynne Gerber, Adjunct Professor of Organizational Behavior and Director of Action Learning, Kenan-Flagler Business School, The University of North Carolina at Chapel Hill

The webinar explores methods of integrating global virtual teamwork into the business school curriculum and offers tips for planning for - and achieving - outcomes as good, if not better, than those we achieve in face to face teams. Global consulting projects , chiefly the Global Business Project course offered collaboratively by 15 US and international business schools, serve as the base for this webinar, but the "lessons learned" and "how to" are applicable to a wide array of global business courses employing virtual teamwork.

This webinar is intended for US and international faculty who either engage themselves in geographically dispersed teams and/or run courses in which students work in virtual teams. 

Webinar Recording


Global Experiential Education
Tips for Action-based Learning from UNC's Kenan-Flagler Business School
Held July 12, 2011 
with Dr. Lynne Gerber (Director of Action Learning) and Dr. Paul Friga (Consulting Director)

Experiential learning programs that take classroom concepts and put them to work through student projects for real companies—is reshaping the landscape of business schools across the globe. It is challenging to integrate this type of learning with global business experiences.

Are you thinking about adding action-based learning projects to your business school's programs abroad? Thinking that it is time to have students do something more meaningful than simply travel to another country to get an idea how business is done there?

This webinar focused on UNC KFBS's research and first-hand experience in building global experiential learning opportunities. Topics included:

  • Finding clients
  • Scoping and guiding projects
  • Incorporating language learning and cultural knowledge
  • Determining credit hours and grading metrics
  • Measuring impact on students and clients
  • Covering costs

Webinar Recording  | Appendix of Materials | Presentation slide deck [PPT 1.6MB]


Political Risks

Held Thursday March 27, 2014, 4:00 – 5:00 p.m. EST
with Christian Lundblad, Edward M. O’Herron Distinguished Scholar & Professor of Finance, UNC Kenan-Flagler Business School

Emerging economies present both tremendous opportunities and challenges. This webinar is designed to shed light on recent developments in measuring the institutional challenges and political risks foreign players face when attempting to penetrate these markets. Armed with these tools, we can better understand both the megatrends that are affecting macroeconomic development across the emerging world as well as the decision-level challenges that every multinational firm must necessarily face as it strives to achieve its global strategic objectives.

Webinar Recording