Best Practices in Global Business Education: UNC CIBER Webinar Series
Brand Blowback: How Emerging Market Brands Will Go Global
Held Thursday, May 16, 2013, 4:15 – 5:15 p.m. EST
with Dr. Jan-Benedict Steenkamp, Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing at Kenan-Flagler Business School
This webinar - which is based on Kumar & Steenkamp’s forthcoming book: Brand Breakout: How Emerging Market Brands Will Go Global (Palgrave Macmillan, with special Chinese edition by CEIBS Publishing Group) – discusses eight “pathways” that emerging market companies can take to build their brands in developed markets. The webinar is important for two groups of managers. First, for (Western and non-Western) managers that work for emerging market companies. Second, for managers in Western companies who don’t yet see the threat their overseas competitors hold. By outlining the strategies these opponents might take, Steenkamp hopes these executives will better understand both what moves their competitors might make next, as well as what kind of potential exists for acquisition targets in emerging markets.
Webinar Recording
Current Challenges that Multinational Companies Are Facing in Brazil
Held Tuesday, April 16, 2013, 4:00 – 5:15 p.m. EST
with Dr. Orlando R. Kelm, Associate Professor, Department of Spanish and Portuguese, and Associate Director, Business Language Education, Center for International Business Education and Research, The University of Texas at Austin
The object of this webinar is to review some of the challenges that multinational companies are facing as they adjust to operations in Brazil. Brief case studies include: Google, Chevron, FMC, ESPN.
Building upon the previous webinar, “This Week in Brazil”, this session is ideal for executives and professionals who seek the next level of strategies and tactics to help succeed in Brazil.
Webinar Recording
Successfully Managing Chinese Supplier and Partner Relations
Held Tuesday, March 12, 2013, 4:00 – 5:15 p.m. EST
Ms. Joy Huang, President, Connect East LLC
Getting the results you need from Chinese suppliers and partners requires more than a good match of supply and demand. From contract negotiations, quality assurance to virtual teamwork, the experience can be vastly different from and unexpected to western-minded businesses. Through this Webinar, you will gain valuable insights on what to expect working with China, top challenges managers face including resource planning, communications, quality assurance, negotiations, IP protection and virtual teamwork, and what best practices you can employ to proactively manage them.
Building upon the previous webinar, “Working Effectively with China”, this session is ideal for executives and professionals who seek the next level of strategies and tactics to help succeed with managing supplier and partner relations with China.
Webinar Recording
Return on Self Expression
Held Wednesday, March 6, 2013, 4:30 – 5:45 p.m. EST
Dr. Bradley Staats, Assistant Professor of Operations, Kenan-Flagler Business School, The University of North Carolina at Chapel Hill
In this webinar, Dr. Staats will discuss significant implications of a new direction in the socialization of new employees as well as the impact of this approach on customer satisfaction and employee retention. Traditionally, enculturation of new employees has focused on skills training and the building of organizational identity and pride in the organization. The latest study of socialization practices in a large business process outsourcing company in India however revealed how an initial stage of socialization that emphasizes self-expression and personal identities leads to overall more beneficial outcomes for the firms. The presenter will share in-depth insights from the study and practical implications for onboarding techniques for firms around the world.
Webinar Recording
Managing Supply Chains in Emerging Economies
Held February 21, 2013, 4:30 – 5:45 p.m. EST
Dr. Jayashankar Swaminathan, Faculty Director, UNC Center for International Business Education and Research and GlaxoSmithKline Distinguished Professor of Operations, Technology and Innovation Management
With the rapid globalization of business it is hard to find a multi-national supply chain that does not span across emerging economies. While there are distinct advantages to developing a global supply chain, there are a number of unique supply chain challenges that arise while operating in such environment. In this talk Dr. Swaminathan will bring to light the challenges and opportunities around managing global supply chains spanning emerging economies and discuss successful strategies from various industries.
Webinar Recording
This Week in Brazil
A Cultural Foundation to Understand Current Events in Brazil
Held January 15, 2013
with Dr. Orlando R. Kelm, Associate Professor, Department of Spanish and Portuguese, and Associate Director, Business Language Education, Center for International Business Education and Research, The University of Texas at Austin
The objective of this webinar is to review a number of events and stories that are currently in the news about Brazil and provide background explanation about the cultural, economic, historical, or business factors that are necessary to understand the significance of these events, both for Brazilians as well as for international communication. The webinar is ideal for executives and professionals who seek a foundational understanding of the key success factors working with Brazil.
Webinar Recording
Country Briefing: India
Held November 28, 2012, 4:30 – 5:45 p.m. EST
- Dr. Nicholas M. Didow Jr., Associate Professor of Marketing
- Dr. Jayashankar Swaminathan, Faculty Director, UNC Center for International Business Education and Research and GlaxoSmithKline Distinguished Professor of Operations, Technology and Innovation Management
Professors Didow and Swaminathan, together with Kenan-Flagler global marketing students, lead this webinar on doing business in India. It provides an overview of India's economy, politics, history and social customs as they relate to doing business there, as well marketing management issues in the country.
Webinar Recording
Working Effectively with China
Held November 27, 2012
with Ms. Joy Huang, President, Connect East LLC
Working with China presents unique challenges and how well you understand China determines how successful you will be working with it. In this Webinar, you will gain insights on the diversity of China and key Chinese cultural values such as hierarchy, group-orientation, relationship, tolerance of ambiguity and indirect communication styles. We will discuss how these values have evolved over time but continue to influence business practices today, as well as strategies and tactics you can employ to proactively manage working relationship with China. The webinar is ideal for executives and professionals who seek a foundational understanding of the key success factors working with China.
Webinar Recording
Outsourcing Design to Asia: ODM Practices
Held October 31, 2012, 4:30 – 5:45 p.m. EST
Dr. Lauren Xiaoyuan Lu, Assistant Professor of Operations, Kenan-Flagler Business School,The University of North Carolina at Chapel Hill
During the last few decades, the growing demand for electronics and computer products has given rise to a new breed of manufacturing firms in Asia, the so-called original design manufacturers (ODMs)-for example, Flextronics, Quanta, Compal, and others. These companies provide design, manufacturing, and other value-added services to original equipment manufacturers (OEMs). In this webinar, we provide an overview of this new outsourcing practice by analyzing its key characteristics, decision factors, and implementation challenges.
Webinar Recording
The Aerotropolis and Global Competitiveness
Held Wednesday, August 22, 2012, 4:30 – 5:45 p.m. EST
Dr. John D. Kasarda, Kenan Distinguished Professor of Strategy and Entrepreneurship, Kenan-Flagler Business School, The University of North Carolina at Chapel Hill
In this webinar, John D. Kasarda will discuss the aerotropolis as a major driver of firms' global competitiveness and overall economic growth. An aerotropolis has an airport city at its core and is surrounded by clusters of enterprises that gain a competitive advantage by utilizing the synergistic capabilities of their respective locations. Kasarda will give webinar participants a vivid, at times disquieting look at these instant cities in the making, the opportunities for global companies, and the challenges they present to our environment and our usual ways of life.
Webinar Recording
Next Generation Leadership(II): Entrepreneurship in the Next Generation
Held Wednesday, May 2 at 9:30 a.m. EST.
Prof. Steve Miller with Ted Wentz (MBA ’08)
We are pleased to host Kenan-Flagler’s own Ted Wentz, MBA class of 2008, here in Chapel Hill as a webinar guest participant. Professor Steve Miller will lead a lively conversation with Ted about entrepreneurship in a family business. Ted will share his experience with entrepreneurship within his family’s enterprise, Quadratec, that led to founding his own venture, FireCraft, in Pennsylvania, USA. With an international base of suppliers and customers, FireCraft maintains teams team dedicated to nothing but managing those relationships, transactions, and logistics—a great reminder of the global nature of contemporary US business.
Presented in cooperation with UNC Kenan-Flagler’s Family Enterprise Center.
Family Business Worldwide
Considerations for the Next Generation of Family Business: Motivations, Best Practices, and Process during Succession
Held Feb. 23, 2012
Presented in cooperation with the Kenan-Flagler Family Enterprise Center
UNC Kenan-Flagler's Steve Miller will outline a framework for next generation family business leaders who are contemplating joining their family's enterprise or who are currently participating in their family's enterprise- as an employee or as an owner.
The presentation will include a discussion of the different types of successors, the impact of styles of incumbent leaders, and the importance of process during succession. Thiago Penido MBA '09, will participate in the webinar to share his journey to leadership in his family’s enterprise, The Serveng Group, in Sao Paulo, Brazil.
Webinar Recording
Implications of Selling Globally
Held January 10, 2012 (Rescheduled for January 31, 2012)
with Prof. David Roberts
This webinar is designed for business people whose companies have recently started selling worldwide or are considering doing so. The session will be led by Kenan-Flagler's Associate Professor of Marketing, David Roberts, who spent more than 25 years helping organizations improve their performance in sales, sales consulting and sales management. He will discuss reasons for exploring markets outside the United States, and cover sales considerations, concerns and success factors associated with developing a successful revenue stream in foreign territories.
Webinar Recording | Presentation slide deck [PDF 956 KB]
Country Briefing: China
Held October 26, 2011
Dr. Nicholas M. Didow Jr., Associate Professor of Marketing
Professors Didow, together with Kenan-Flagler global marketing students, lead this webinar on doing business in China. It provides an overview of China's economy, politics, history and social customs as they relate to doing business there, as well marketing management issues in the country.
Webinar Recording
Country Briefing: Brazil
Global Experiential Education
Refining Your Toolbox for Teaching Cross-Cultural Communication
Held April 20, 2011
with Dr.Nick Didow and his students
This webinar on Brazil provided a basic introductory briefing about the context of and current issues for doing business in Brazil. Topics included: origins and history; demographic and economic characteristics; social and political environment; religious and cultural influences; major industries and economic sectors; emerging marketing, manufacturing, service industry, and finance opportunities; current issues and business trends; personal conduct and business customs; and, strategies and resources for businesses wanting to successfully enter Brazil. The webinar also covered major marketing management issues in Brazil, including the major current market opportunities, market competitiveness and leading companies, typical product assortments, distribution practices and logistics options, pricing practices, and the role of promotion and communications in Brazil. The webinar was designed for the novice who has minimal knowledge or experience in Brazil and is looking for a basic introduction to this country.
Webinar Recording | Presentation slide deck [PPT 5MB]
Global Experiential Education
Tips for Action-based Learning from UNC's Kenan-Flagler Business School
Held July 12, 2011
with Dr. Lynne Gerber (Director of Action Learning) and Dr. Paul Friga (Consulting Director)
Experiential learning programs that take classroom concepts and put them to work through student projects for real companies—is reshaping the landscape of business schools across the globe. It is challenging to integrate this type of learning with global business experiences.
Are you thinking about adding action-based learning projects to your business school's programs abroad? Thinking that it is time to have students do something more meaningful than simply travel to another country to get an idea how business is done there?
This webinar focused on UNC KFBS's research and first-hand experience in building global experiential learning opportunities. Topics included:
- Finding clients
- Scoping and guiding projects
- Incorporating language learning and cultural knowledge
- Determining credit hours and grading metrics
- Measuring impact on students and clients
- Covering costs
Webinar Recording | Appendix of Materials | Presentation slide deck [PPT 1.6MB]
Refining Your Toolbox for Teaching Cross-Cultural Communication
Held January 25, 2011
with Dr. Tim Flood and CIBER Managing Director Julia Kruse
This session discussed strategies and specific examples of a variety of print, situational, and online resources that enhance instructors' abilities to demonstrate and amplify key concepts in cross-cultural communication. Communications Professor Tim Flood shared strategies and tools he has used in a variety of cross-cultural communication sessions and courses.
Presentation slide deck [PDF 2MB]