| VISION |
Making business an engine for positive global change |
| TAGLINE |
Shaping Leaders | Driving Results ® |
| VALUES |
Excellence, Leadership, Integrity, Community, Teamwork |
| POSITION |
Advancing both the science and heart of business |
| PRIORITIES |
Globalization (operational/reputation)
Leadership
Research Impact
Technology (in teaching/research) |
How the Brand Fits with Our Vision and Values
The School’s vision, values and priorities are not part of the brand, but they are consistent with it. The purpose or vision of the School, its position, tagline and values do not change; they define what the School stands for.
More about:
Vision
Many students tell us they choose UNC Kenan-Flagler because they believe that business has an impact on the world and that achievement of their dreams can play a positive role in global change. And business leaders can also be leaders in their communities.
Tagline
This is the shortest way to express the brand position.
Values
These are the guiding principles of the community (leadership, integrity, excellence, teamwork and community.)
Priorities
These may change as frequently as the circumstances and environment in which the School operates and they provide focus for constant improvement.