Learn more about how companies and applicants (to all schools, not just UNC Kenan-Flagler) perceive UNC Kenan-Flagler and what is important to them with respect to top business schools.
Leadership
Alumni and the Brand
Faculty Impact on Business
Additional Findings
Leadership
From internal quantitative surveys, we know that one of our brand strengths relative to other top schools is experiential leadership development.
- MBA for Executive graduates surveyed in 2010 gave the program a rating of 8.7 out of 10 for the amount of improvement in their leadership skills as a result of the Program.
- Among full-time MBA students 79% of admitted students who enrolled at UNC and 58% of admitted MBA applicants who did not enroll at UNC answered in a 2010 survey that they viewed the Leadership Initiative at UNC Kenan-Flagler as “more comprehensive or significantly more comprehensive” than similar programs at other schools. This is a new measure for the MBA Program, and with the Leadership Initiative expanded into the School’s other programs, the BSBA and MAC Programs plan to collect similar measures in the future.
Alumni and the Brand
- Alumni play a crucial role in the brand reputation as viewed by prospective MBA applicants; applicants said that among the 5 most important factors to business school reputation (along with “rankings”, “career services” and “feedback from current students”) are:
- “reputation/visibility of successful alumni in my area at multi-national companies”
- “reputation/visibility of successful alumni in my area at any company”
- Alumni play a critical role in the brand reputation as viewed by companies; company executives said the 3 most important factors contributing to business school reputation are:
- “Performance of business school graduates at my company”,
- “Knowledge of graduates about business in my country”
- “Employees from a school in my country”
Faculty Impact on Business
- Company executives gave UNC Kenan-Flagler high marks for transferring academic research into business practice, giving the school high ratings on:
- “Reputation of business school/executive education provider”
- “Faculty research that applies to the needs of my company”
- “Ranking of business school”
Additional Findings
Global quantitative research done in the summer of 2010 with both companies and prospective students in Brazil, India and China, as well as the U.S. and Europe provided the following information:
- Business people at companies across all these geographies care about both sets of skills now emphasized in our brand position. We know from qualitative focus groups that the specific descriptors that will resonate most with business people in each country will differ. We will engage with local partners in order to appropriately word communications in each country. Alumni in executive positions in these countries also can help us by sharing your observations about this with the School.
- UNC Kenan-Flagler has a strong brand that will benefit from greater global awareness. Compared to other top business schools, UNC Kenan-Flagler performed strongly on factors that potential applicants to all business schools rated as the most important in selecting an MBA program.
- Quality of teaching
- School atmosphere/culture/quality of life
- Strength in leadership development
- Strength of career services (e.g. job placement)
- Variety of concentrations and courses to suit my career goals
- Quality and diversity of classmates