The tagline “Shaping Leaders | Driving Results” is the shortest description of the brand position; the longer the conversation the more detail can be shared with a potential applicant, recruiting company, colleague or corporate partner who asks.
Having a common, consistent understanding of the UNC Kenan-Flagler brand position behind the tagline “Shaping Leaders | Driving Results” – and of the strengths that support and differentiate it that potential applicants and companies care about – becomes more important when brands rely so heavily on word of mouth, largely conveyed through conversations.
The elements on the green arrow connect to more information about each.