Vice President of Consumer Marketing
The Weather Channel
"It was in a UNC Kenan-Flagler strategy class that I found brand management to be my true calling. It taught me to think strategically and to develop a disciplined approach to problem-solving."
Professional career highlights
- Worked for large companies in brand management and consulting, as director of marketing for a startup and as founder of her own marketing strategy firm
- Consultant at Zyman Marketing Group
- Brand manager of Sprite for The Coca-Cola Co., Nabisco and the Intercontinental Hotel Group
- Joined the Weather Channel in 2003
Most important effect UNC Kenan-Flagler had upon me
"It was in a UNC Kenan-Flagler strategy class that I found brand management to be my true calling. That was my first brush with, 'Wow, the strategy aspect of marketing is really cool.' It taught me to think strategically and to develop a disciplined approach to problem-solving."
What she does
Jones' chief focus is to build The Weather Channel brand and make it more relevant for a larger audience.
"Right now, the station has broad viewership, but the relationship we have with viewers is primarily functional," Jones says. "People tune in to get what they want, then they move on. We want to create more of a connection. We have to evolve the brand without alienating our core viewers."
The Weather Channel is extending that connection through its weather.com Web site, recently ranked the 11th largest on the Web in terms of unique visitors, according to Nielsen ratings.