UNC Kenan-Flagler Business School

Shaping Leaders, Driving Results

UNC Kenan-Flagler Business School
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Logo Standards

UNC Kenan-Flagler Logo Standards

  1. The UNC Kenan-Flagler logo may not be reconstructed or altered in any way
    1. Adding or removing anything within, directly above or directly below the logo or changing the spacing or font of its parts alters the logo and is not permitted.
    2. Ensure that when the logo is enlarged or reduced that it is done in proportion so that the logo is not distorted.
  2. Color
    1. On a white background the logo should be blue or black.
      Blue Logo
    2. On a light background, it should be black.
      Black Logo
    3. On a dark or black background, it should reverse out to white. (This option is not recommended for electronic media such as Web or PowerPoint; it is not possible to get sufficient resolution.)
      White Logo
    4. The blues that are authorized for the logo are: Carolina Blue PMS 542 for all print applications; Carolina Blue #56a0d3 for Web applications. No other colors.
      PMS542
      PMS 542
       
      56a0d3
      #56a0d3
  3. Size
    1. No less than 1 inch measured horizontally, no less than 6-point type. For reference, this is the size it might appear if printed on the side of a ballpoint pen or pencil. 
    2. To ensure the integrity and visual impact of the signature, the appropriate “clear space” must be maintained on all sides. See University Style Guide.
  4. Backgrounds behind the logo
    1. Avoid brightly colored backgrounds. White, black, or Carolina Blue backgrounds are preferred.
    2. Avoid heavily patterned backgrounds or on blue backgrounds other than those that are PMS 542 or a close approximation of it. For example, do not print the logo in white on other blues, (e.g. royal, teal or aqua blue background).
    3. The Old Well may not be used in a repeating pattern or intermixed with other images to create new graphic images or logos.
  5. Font: Bembo is the font of the logo.

Shaping Leaders & Driving Results Tagline

  1. Placement
    As a general rule do not place the brand tagline directly under the logo. It is not part of the logo and this placement creates the impression that it is.
  2. Color
    1. On a white background the logo should be blue or black.
      Blue Tagline
    2. On a light background, it should be black.
      Black Tagline
    3. On a dark or black background, it should reverse out to white. (This option is not recommended for electronic media such as Web or PowerPoint; it is not possible to get sufficient resolution.)
      White Tagline
    4. The blues that are authorized for the tagline are: Carolina Blue PMS 542 for all print applications; Carolina Blue #56a0d3 for Web applications. No other colors.
      PMS542
      PMS 542
       
      56a0d3
      #56a0d3
  3. Font: Univers

UNC Kenan-Flagler Schoolwide PowerPoint Template 

Note: Page 1 in this PowerPoint template is a school overview page to be used for new audiences.

PowerPoint Template

Ampersand Graphic

  1. Usage
    Graphic and marketing usage of the ampersand should conform to positioning examples on the "Our Story" Tab on this website. Marcom is available to review and assist with questions pertaining to ampersand graphics.
  2. Color
    1. On a white background the ampersand should be blue or black.
      Blue Ampersand
    2. On a light background, it should be black.
      Blue Ampersand
    3. On a dark or black background, it should reverse out to white. (This option is not recommended for electronic media such as Web or PowerPoint; it is not possible to get sufficient resolution.)
      White Ampersand
    4. The blues that are authorized for the ampersand are: Carolina Blue PMS 542 for all print applications; Carolina Blue #56a0d3 for Web applications. No other colors.
      PMS542
      PMS 542
       
      56a0d3
      #56a0d3
  3. Font: Frutiger Bold

Downloads

UNC Kenan-Flagler Logo

Blue High-res (print) Blue Low-res (web)
White High-res (print) White Low-res (web)
Black High-res (print) Black Low-res (web)

Tagline

Blue High-res (print) Blue Low-res (web)
White High-res (print) White Low-res (web)
Black High-res (print) Black Low-res (web)

PowerPoint Template

UNC Kenan-Flagler PowerPoint Template (pptx)

Ampersand

Blue High-res (print) Blue Low-res (web)
White High-res (print) White Low-res (web)
Black High-res (print) Black Low-res (web)

University Style Guides and Logo:

http://identity.unc.edu/downloadable-resources/

University Trademarks & Licensing

Information about protected marks of the University and how they can be used:http://www.licensing.unc.edu