Marketing Courses

During the first two years of the program, students are exposed to both the theory and the empirics of Marketing in order to prepare them for a career as a researcher. Typically, students take a wide variety of courses in order to learn a broad range of skills. The courses include, but are not limited to, the following:

• Microeconomics
• Econometrics
• Game Theory
• Industrial Organization
• Advanced Psychometrics
• Time Series
• Consumer Behavior
• Economic Foundations in Marketing
• Quantitative Methods in Marketing
• Electives (such as Bayesian Modeling, Finance, etc.)