Marketing Management Emphasis

Undergraduate students must complete a minimum of 3 courses and 9.0 credit hours.

All courses in this emphasis have BUSI 406 Principles of Marketing as a prerequisite –
with a minimum grade of “C.”

Required Course
BUSI 566	Marketing Strategy (3.0 credits)

Required Elective
3.0 credits are required from any of the following courses
BUSI 562	Consumer Behavior (3.0 credits)
BUSI 563	Retailing & Distribution Channels (3.0 credits)
BUSI 564	New Product Development (3.0 credits)
BUSI 567	Product Management (3.0 credits)
BUSI 569	Business Marketing (3.0 credits)

Required Elective
3.0 credits are required from any of the following courses*
BUSI 560	Advertising (3.0 credits)
BUSI 565	Marketing Research (3.0 credits)
BUSI 568	Marketing Analysis & Decision Making (3.0 credits)
BUSI 617	Global Marketing (3.0 credits)

*Other courses may be taken with the permission of the BSBA Program