Marketing Consulting Emphasis

Undergraduate students must complete a minimum of 3 courses and 9.0 credit hours.

All Marketing courses in this emphasis have BUSI 406: Principles of Marketing as a
prerequisite – with a minimum grade of “C.”

Required Core Courses
BUSI 554	Consulting Skills & Frameworks (3.0 credits)
BUSI 568	Marketing Analysis & Decision Making (3.0 credits)

Required Elective
3.0 credits are required from any of the following courses
BUSI 562	Consumer Behavior (3.0 credits)
BUSI 563	Retailing & Distribution Channels (3.0 credits)
BUSI 564	New Product Development (3.0 credits)
BUSI 566	Marketing Strategy (3.0 credits)
BUSI 617	Global Marketing (3.0 credits)

*Other courses may be taken with the permission of the BSBA Program