Lynn Setzer

Adjunct Lecturer of Management and Corporate Communication

Teaches: Management Communication

Teaches in the following programs: BSBA, MBA, MBA for Executives

Research, teaching and impact on business
Quality leadership comes from a base of varied experiences, Setzer says, so she dedicates her teaching to building an inventory of “corporate” experiences for her students.

An “elevator speech” assignment prepares Setzer’s students to make a salient point to an executive in 30 to 60 seconds. “The students really ride the elevator with me and give me a pitch,” Setzer says. “Seldom in corporate life did I have the leisure to sit down with executives to talk. My opportunities were on the fly, so I simulate that for my students.”

Setzer’s “Game of Leadership,” part of the school’s Leadership Day, is a collection of realistic communication scenarios taken from her corporate experience. “Managers” roll the dice to draw leadership challenges, and face “employees” who spin the “Wheel of Attitude” to determine their emotions. The managers attempt to handle difficult personnel matters and receive feedback from faculty.

On leadership
“Too many people approach leadership as something akin to pushing the right buttons on a dashboard. Nothing could be farther from the truth. Leading is delicate, like holding a butterfly, and comes from a sincere inventory of one’s experiences.”

What makes the UNC Kenan-Flagler student experience different?
“Faculty and staff work hard to create a small-school atmosphere within the context of a large, big-name school.”

Something personal
Setzer considers hiking a metaphor for life and spends free time on her quest to complete the Appalachian Trail.

Bio

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