Articles

Bloom, P., Hoeffler, S., Keller, K.L., & Basurto Meza, C. (2006). How Social-Cause Marketing Affects Consumer Perceptions. MIT Sloan Management Review, 47(2), 49-55.

Swaminathan, J., & Ferrer, G. (2006). Managing New and Remanufactured Products, Management Science, 52(1), 15-26.

Grills Robinson, M., Bloom, P., & Lurie, N. (2005, Fall). Combating Obesity in the Courts: Will Lawsuits against McDonald's Work? Journal of Public Policy & Marketing, 24(2), 307-310.

Segars, A. (2005). Building Smart Supply Chains for Agility: The Logistics Matrix. Logistics Spectrum: Special Issue on Gulf War Logistics, Best Article Award from the International Society of Logistics.



Bloom, P. (2004). Choosing the Right Green Marketing Strategy. MIT Sloan Management Review, 46(1), 79-84.

Hart, S., & Milstein, M. (2003). Creating Sustainable Value. Academy of Management Executive, 17(2).

Johnson, J. (2003, Fall). Fostering Rural Community: Competitiveness in a Knowledge-Driven Economy. Economic Development Journal, 46-58.

Johnson, J., & Kasarda, J. (2003, August 24). Creating a Sustainable Community. News & Observer [Chapel Hill, NC].

London, T., & Hart, S. (2004). Reinventing Strategies for Emerging Markets: Beyond the Transnational Model. Journal of International Business Studies, 35, 350-370.

London, T., & Rondinelli, D. (2003, Winter). Partnerships for Learning: Managing Tensions in Non-Profit Organizations' Alliances with Corporations. Stanford Social Innovation Review, 29-35.

Rondinelli, D. (2005). How a Non–Profit Corporation Creates Value for the Private Sector: Advanced Energy and the Environments for Living® Program. CES Journal, 12(2), 3–10.

Rondinelli, D., & London, T. (2003). How Corporations and Environmental Groups Cooperate: Assessing Cross-Sector Alliances and Collaborations, Academy of Management Executive, 17(1), 61-76.

Rondinelli, D., & London, T. (2002). Stakeholder and Corporate Responsibilities in Cross-Sectoral Environmental Collaborations: Building Value, Legitimacy and Trust. Unfolding Stakeholder Thinking: Theory, Responsibility and Engagement, chapter 10.

Segars, A., Downing, C., & Gallaugher, J. (2003). Information Technology Choices in Dissimilar Cultures: Enhancing Empowerment. Journal of Global Information Management, 11(1), 20-39.

Segars, A. (2004). Communicating Crisis Through the World Wide Web: Dimensions of Corporate Responsibility and Managerial Strategy. Organizational Science.