To give you an idea of what GBP projects look like, below are summaries from 2008 and 2009.
The goal for this year is to choose teams of 4 or 5 students for four projects in each country. Students should not apply for specific projects, but rather should make their applications thorough enough, yet broad enough, for the Selection Committee to make the best judgment on where each student will make the greatest contribution.
Students and prospective clients will be notified of the outcome of the matching process by early December.
| Destination Country — China | |
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| Client Organization/Business Issue | Project Scope | |
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NC Manufacturing company that makes high-end carved and turned furniture components
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Investigate current and alternative supply chain and marketing models and recommend the most feasible approach to selling to high end consumer market in China
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An NC economic development agency for a 13-county regions responsible for attracting foreign direct investment to those counties
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develop an understanding of the market opportunities to attract Chinese businesses in the industry clusters of biopharmaceuticals, advanced manufacturing, and aviation/aeronautics technology
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South Carolina Textile Company specializing in specialty fabrics
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Evaluate options for operations, supply chain and distribution strategies for the company's China operations
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Material Protection division with goal of incorporating protective chemicals into industrial, commercial, and consumer products
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Investigate the global market for gypsum board treated with Syngenta's Sporgard™,with specific focus on the potential in China for this product.
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| Destination Country — Japan | |
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| Client Organization/Business Issue | Project Scope | |
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Provides research and study for the city of Kobe urban plannning and policies
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To create an effective financial strategy to maintain and make effective use of Kobe's historic buildings
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Gourmet food company with 400 products, sold in 4000 stores througout Japan.
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Develop a viable marketing strategy with a focus on supply chain management, product quality controls, and new product development.
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| Destination Country — Poland | |
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| Client Organization/Business Issue | Project Scope | |
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Supplier of promotional products: promotional textiles and gadgets with highest quality decoration including screen printing, pad printing and embroidery for domestic and international markets. Servicing both final clients as well as advertising agencies.
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Review US promotional product market model, analyze European competitors and then the recommend a strategy for increasing market share in selected team-recommended European countries.
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A NC economic development agency for a 13-country regions responsible for attracting foreign direct investment to those counties
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Develop an understanding of the market opportunities to attract Polish businesses aviation/aeronautics technology industries
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| Destination Country — Brazil | |
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| Client Organization/Business Issue | Project Scope | |
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A leading Brazilian bus transportation company.
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Investigate new ways for capturing value from its fleet and customer base.
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A world leader in convenient snacks foods and beverages, with revenues of more than $39 billion and over 185,000 employees.
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Create a "green" certification process for Pepsico suppliers consistent with PepsiCo's 3 pillars of sustainability.
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A world leader in convenient snacks foods and beverages, with revenues of more than $39 billion and over 185,000 employees.
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Possible project on supply chain topic
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Global company specializing in the manufacture, sale and distribution of PCs.
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E-commerce division looking to investigate wasy to improve business in Latin America, with emphasis on Brazil
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| Destination Country — China | |
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| Client Organization/Business Issue | Project Scope | |
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1. Manufacturer of hardwood lumber located in NC engaged a team to
develop and begin implementation of an export/sales & marketing strategy for China
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In Phase One of the project, team investigated alternative export strategies. In Phase Two the team identified potential clients/partners and set up visits for team for Phase Three, the in-country portion of the project. At the end of Phase Three, the team recommended next steps to the client and outlined an implementation strategy and timeline.
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2. US-owned multinational airplane manufacturer sought assistance in developing a strategy for creating culturally - attuned management systems that leverage the strengths of the diverse cultures participating in its worldwide divisions and subsidiaries.
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In Phase One, the team familiarized itself with the attributes/elements of existing management systems within the
aviation industry and identify the elements that are the most influenced by international cultural
attributes. In Phase Two, the team, working with HR executives in the US headquarters and a Shanghai subsidiary recommended
a plan/tool for systematically identifying the ways that those cultural attributes will shape the management system in
any given international culture. In Phase Three the team developed a plan for beta testing the prototype in the
Shanghai operations.
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| Destination Country — Japan | |
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| Client Organization/Business Issue | Project Scope | |
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1. The largest leather bag manufacturing town in Japan, known for hundreds of years as one of the top regions of
the world for producing leather bags of the highest quality, is experiencing a decline in sales as
a result of low-cost international competition. An association of 15 - 20 businesses in the area asked their GBP team
to develop a strategy for new business models that can revitalize the businesses.
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In Phases One and Two, the team investigated the industry on a global scale, looking for viable strategic options
for alternative business models, new product development, and new market opportunities. The team also examined
the cost side of the clients' current business models looking for ways to cut costs while retaining the
quality associated with these businesses. At the project's end, the team provided a detailed strategic
and 18 - month implementation plan for the strategy chosen by the client while the team was with
them in Japan.
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2. World's largest business software company and the world's third-largest independent software
provider overall offering business solutions sought a team to create a strategic plan for expanding
business in the Japan market, specifically in the client's western region in Japan.
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In Phases One and Two, the team will conducted a SWAT analysis and a 5-force analysis,
and identified strategic options for the client. In Phase Three, the team developed a marketing and
implementation plan for the client, and presented their options in Japan at the end of May. The plan paid
specific attention to the challenges identified by the client centering around improving customer and employee satisfaction.
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| Destination Country — Brazil | |
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| Client Organization/Business Issue | Project Scope | |
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| 1. A US manufacturer of high quality, efficient, environmentally friendly belt conveyors, ship loaders &
unloaders, and bucket elevators engaged a GBP team to develop a market penetration strategy for Brazil, focusing on the oilseed processing industry and grain storage and port facilities.
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In Phase One, the team investigated the Brazilian market and alternative methods for expansion, including export
of US - manufactured products, partial production and assembly and full-scaled production, sales,
and marketing operation in Brazil. In Phases Two and Three the team actively investigated the three most
feasible strategies and present to company officials an implementation plan for the team-produced strategy chosen
by the client as the one they decided to adopt.
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2. A global leader in biometric authentication software, this company specializes in biometric technologies focusing
on fingerprint and face recognition used in conventional or public safetly applications. It wanted help improving
its overall business in Brazil and to investigate possible expansion in China and Japan.
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In Phase One, the team worked with the company to develop a strategy to improve sales performance in
China and Japan by reviewing the company's past approaches to sales in
China and Japan and investigate sales and distribution models used throughout the industry. In phases two
and three, the team shifted its focus to exploring the company's general business strategy and recommended steps for improving sales and profitability in Brazil and international markets.
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Global Business Project
