Current Challenges that Multinational Companies Are Facing in Brazil
Brief Case Studies
Tuesday, April 16, 2013, 4:00 – 5:15 p.m. EST
with Dr. Orlando R. Kelm, Associate Professor, Department of Spanish and Portuguese, and Associate Director, Business Language Education, Center for International Business Education and Research, The University of Texas at Austin
Registration $35 (free for current UNC Kenan-Flagler faculty/staff/students). Register now!
The object of this webinar is to review some of the challenges that multinational companies are facing as they adjust to operations in Brazil. Brief case studies include: Google, Chevron, FMC, ESPN.
Building upon the previous webinar, “This Week in Brazil”, this session is ideal for executives and professionals who seek the next level of strategies and tactics to help succeed in Brazil.
About the Presenter
Orlando R. Kelm teaches courses in Portuguese and Spanish, focusing mainly on business language and the cultural aspects of international business communication and doing business abroad. His research and publications center on the cultural aspects of international business and the pedagogical applications of innovative technologies in language learning, focusing mainly on Latin America and Brazil. Kelm’s most recent online materials development project is entitled "Conversa Brasileira." He recently co-authored "When We Are the Foreigners: What Chinese Think About Working With Americans" and a book about Brazilian perceptions regarding their work with North Americans entitled “Brazilians Working with Americans.
Register at http://tinyurl.com/987pw5j
This program is part of the “Best Practices in International Business Education” webinar series presented by the UNC Center for International Business Education and Research (CIBER) and co-sponsored by North Carolina Department of Commerce, International Trade Division