Cross-Cultural Savvy for Global Business
In today's global economy, communicating effectively across cultures can make the difference between winning or losing a contract, expanding or contracting demand for a newly marketed product, working seamlessly or in a dysfunctional way across diverse teams, and ultimately, succeeding or failing in business.
Business professionals, students, and faculty improve their communication and negotiation styles and learn business etiquette for other cultures through the Global Business Center’s intercultural training programs.
These certificate programs, workshops, and classes feature intercultural concepts applied to business contexts, case studies, exercises and country-specific sessions to help participants practice how to adapt their communication and behavior to be more effective in foreign markets.
Workshop leaders use CultureActive, the Intercultural Development Inventory and other tools to assess participants’ communication styles and levels of intercultural communication competencies.