Barry Bayus teaches and researches in the areas of innovation, new product design and development, marketing strategy and technological change. 

His recent research concerns issues such as the creation and evolution of innovative products and services, technology commercialization, marketing strategies for startups in a new market, speed-to-market tradeoffs and product life-cycle management. 

Dr. Bayus has taught in several executive education programs dealing with innovation and product development, product management and marketing strategy.  He has delivered custom education courses on these topics as part of programs offered by the Product Development Management Association, GfK (Germany) and the University of Georgia.

He has served as an expert witness in patent infringement cases involving high-tech products.  Based in part on his in-depth historical study of the phonograph industry from its invention by Thomas Edison in 1877, he was interviewed for “His Master’s Voice: The Marvelous Talking Machine,” a 2003 documentary on the evolution of the phonograph and. 

Dr. Bayus was a senior member of RCA's corporate staff working on market forecasting approaches. He also has worked with IBM, General Motors, Quintiles, Whirlpool, The Polk Company (formerly National Demographics & Lifestyles), M/A/R/C, National Liberty Insurance and Villares (Brazil).

He received his PhD and MS from the University of Pennsylvania and BS degrees in economics and mathematics from the Massachusetts Institute of Technology.