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Faculty Experts: marketing

  • Gary Armstrong
  • Sridhar Balasubramanian
  • Barry Bayus
  • Nicholas Didow, Jr.
  • Katrijn Gielens
  • Claudia Kubowicz Malhotra
  • Tarun Kushwaha
  • Girish Mallapragada
  • Mark McNeilly
  • William Perreault, Jr.
  • J. Andrew Petersen
  • William Putsis
  • Federico Rossi
  • Jan-Benedict Steenkamp
  • Valarie Zeithaml

    • channels

  • Sridhar Balasubramanian
  • Nicholas Didow, Jr.
  • Tarun Kushwaha
  • Girish Mallapragada
  • J. Andrew Petersen

    • competition

  • Barry Bayus
  • Nicholas Didow, Jr.

    • direct

  • J. Andrew Petersen

    • high-tech

  • Barry Bayus

    • international

  • Jan-Benedict Steenkamp

    • management

  • Nicholas Didow, Jr.

    • nonprofit

  • Nicholas Didow, Jr.
  • J. Andrew Petersen

    • private label

  • Jan-Benedict Steenkamp

    • public policy

  • Nicholas Didow, Jr.

    • research

  • Nicholas Didow, Jr.
  • William Perreault, Jr.

    • retail

  • Tarun Kushwaha
  • J. Andrew Petersen

    • sports

  • Nicholas Didow, Jr.
  • William Putsis

    • strategy

  • Barry Bayus
  • Nicholas Didow, Jr.
  • Katrijn Gielens
  • Girish Mallapragada
  • William Perreault, Jr.
  • William Putsis
  • Jan-Benedict Steenkamp

    • word of mouth

  • J. Andrew Petersen
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