Research for Business

Featured Research Video

Marketing professor Andrew Petersen advises marketing
managers on how to avoid getting their budgets slashed
during a down economy.

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Accounting Research
		Featured research Maydew’s research tests the certainty of taxes New research suggests if there were fewer opportunities for tax avoidance, the overall corporate tax rate could be lowered and the United States would collect more corporate tax revenue.
U.S.-based multinationals do not avoid taxes, UNC Kenan-Flagler research finds While President Obama argued during the campaign that multinationals operating in the United States manage to evade a big chunk of corporate income taxes, U.S.-based multinationals pay neither unusually high taxes nor do they manage, to any great extent, to avoid them, according to a study by professor Doug Shackelford.
Finance Research
		Featured research Regulators may hurt investors by limiting short-selling, new research finds Adam Reed, associate finance professor at UNC Kenan-Flagler, argues that without short selling, a stock’s price doesn’t promptly reflect all the pertinent information about the company that issued it.
Derivatives don’t deserve their bad name, according to new research High-profile debacles around derivatives obscure the practical ways that many stable companies use derivatives daily to hedge risks. Derivatives can help firms manage risk Firms can reduce cash flow risk and market risk by managing with derivatives, research finds. Liquidity Lessons from Emerging Markets Though emerging markets present tremendous opportunities for both diversification and catching a ride on the world’s long-run growth engine, they still present significant risks.
Marketing Research
		Featured research Research provides better way to measure global market potential UNC Kenan-Flagler professor Jan-Benedict Steenkamp has developed a new method to compare cross-country marketing survey data.
New research taps into Tar Heel basketball fan passion to study consumer options How much is it worth to you to have a seat in the arena as Carolina competes for the NCAA basketball championship? Would you risk buying a Final Four ticket if you didn’t know whether Carolina would be one of the teams?
Operations Research
		Featured research Training customers to help your business All those people in the TV commercials announcing that they would celebrate by going to Disney World might have shorter waiting lines for the rides if the folks at Disney have paid attention to research by Ali Parlaktürk.
Do technology and information really create supply chain gains? Supply chain managers need to take a nuanced approach and ask if new technology or information sharing will provide additional information that realizes gains. The Impact of Take-Back Legislation on Remanufacturing Our research looks at take-back legislation, state-level requirements for electronics producers to be responsible for the remanufacturing and disposal of old or obsolete products.
Organizational Behavior Research
		Featured research New research shows how the public passes judgment on high-profile people In a scandal-plagued world, high-status people are targets for the media and the justice system alike, and banking your selflessness as you come up the ranks will serve you well when you reach the top, new research shows.
Companies must address the communications preferences of millennials, new research finds As senior executive baby boomers look to retirement, companies must fill the pipeline with millennials, entry-level employees 28 and younger. And people in that generation communicate electronically and through social networking. Research shows how to encourage employees to seek help when they need it To reduce the negative impact of errors, companies need to make sure that help and expertise is available to frontline employees when they encounter complex problems.
Strategy and Entrepreneurship Research
		Featured research Managing a true A-Team of far-flung experts requires special leadership tactics Managing a virtual team requires a different form of leadership than the command-and-control method that would work with people working in a shared location.
Aerotropolis is key to global competition The aerotropolis, a concept created by John D. Kasarda, is a new form of airport-centric commercial development that has transformed city airports into airport cities.